Reformation is the new 'It' brand for cool affordable womenswear


Reformation is an up and coming LA based brand that is redefining classic affordable women's wear.

The label was started five years ago by fashion designer Yael Aflalo and focuses on recycling vintage fabrics to make their signature floral dresses to create limited designs.

Alflano opened her first flagship store in Soho, New York in 2012 and has quickly catapulted to become the next 'It' brand in fashion. 

The label has attracted a range of high profile names, including the likes of It Brit's Alexa Chung, Cressida Bonas, Rosie Huntington-Whiteley and Emma Watson, who have all been spotted wearing the up and coming brand's floral designs.

With a cult celebrity following, two stores in LA and New York and a successful online store that ships internationally, Reformation is set to become the next go to brand in fashion.

Check out our favourite looks from brand's latest collection below, to shop the looks click here:

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