A new partnership has blossomed between rideshare service Ola and 40 year old Kiwi label Zambesi. From the start of New Zealand Fashion Week, unique Ola cars will boast a proud new car wrap designed by Zambesi on the Toyota Prius Primes. The drivers will also be dressed in the matching eponymous tile print as their high-fashion uniform for the week. "We felt that the tile print was the perfect way to integrate the two brands, creating a stylish energy," said Elisabeth Findlay, co-founder and designer of Zambesi. Findlay added that the iconic print has been applied to many of their collections over the years in various forms.
Anyone who orders an Ola in Auckland next week could be picked up by one of the OLA x Zambesi cars, and instantly win a share of $50,000 worth of prizes including show tickets, Zambesi apparel, and an exclusive styling session with the designers Elisabeth Findlay and Dayne Johnston.
Brian Dewil, Ola New Zealand's country manager, said that Ola is the go to rideshare for the hectic schedule of shows, parties and events happening across fashion week next week. "Our collaboration with Zambesi is all about helping sartorially-savvy city-goers get around town in the most fashionable rideshare in New Zealand."
