ESTABLISHED in Melbourne 15 years ago, Seed Heritage has reached over the Tasman and opened a massive 300sq m flagship store on Ponsonby Road.
The sophisticated offering from Seed has seen the international growth and appeal make its way to New Zealand shores, with a retail location already established in Newmarket.
“We are extremely excited about the opening of our first New Zealand store, and to share our collections with our fashionable customers of Auckland. We know we have a strong online clientele from New Zealand and we are delighted to finally have the opportunity to meet them in person,” said Denise Haughey, General Manager at Seed.
Plans to expand further are already in the works, with the SEED brand in talks about possible other retail spaces that could work for the business.
“Expansion into New Zealand marks a new chapter in the SEED Heritage journey. Expect to find pieces from our AW/15 collection, from casual chic weekend wear to a dressier more sophisticated look that takes you from desk to dinner. There really is something to suit everyone’s taste,” said Haughey.