Wellingtonian Tom Wright founded Shark Week because he was seeking something different. With designer Logan Smith, business partner Nick Mason and the rest of their friends along for the ride, the Shark Week team is in the industry to have a good time and offer a break to normality.

“I wanted to create my favourite brand,” admits Wright. “When it comes to engaging with our market we don’t try to appeal to anyone but ourselves. We do this purely for fun. You either like it or you don’t.”

Shark Week’s products include caps, bucket hats, pins, tees, socks and boxers - most with a shark head icon repeated across yellow, blue, black or pink block colour. Shark Week is currently a part time vocation, however Wright believes anything is possible for the brand. For more information, email