Christchurch-based shirtmaker Lichfield is headed into its 100th year of business with a continuation of its locally owned success story. Launched in 1916, the company has built a reputation for its styling and quality and this tradition carries on this year under its new ownership of Geoff and Marie Alcock.

A by-word in the menswear industry, Lichfield runs seven major brands including Savile Row, LFD Business, LFD Concept, Vonella, Lifestyle, Portobello Road and the stock and replenishment business of Lichfield Corporate. These are all renowned brands that span a variety of styles and looks from casual through to business.

“We continue to produce quality items that are both creative and distinctive,” said Geoff Alcock. “While we boast about our comfort and style success story over the years, we also are firmly behind our customer service that continues to back our retail customers.” So for 2016, it’s a fresh start in a milestone centenary year for Geoff and Marie and their national team.