Upon the announcement of the cancellation of the February 2021 shows, the team of Messe Frankfurt France wished to offer international fashion players, buyers and exhibitors, an alternative solution to enable them to work together, build their collections and exhibit their know-how.
Held from February 1 to 5 at the Atelier Richelieu, in the heart of Paris, Texworld Evolution Paris - Le Showroom will allow buyers and designers to explore offers from a selected number of exhibitors from Apparel Sourcing, Avantex, Leatherworld and Texworld Paris.
Upon invitation at the time slot of their choice, visitors will have direct access, in optimal conditions of comfort and security, to the textile and clothing collections arranged around two main areas:
• A Trend Forum imagined by the artistic directors of Texworld Evolution Paris, Louis Gérin and Grégory Lamaud, will offer to the buyers a creative inspiration book elaborated around a selection of textile and clothing samples that will become the fashion of spring-summer 2022.
• A Library will unveil, by categories, a precise selection of several thousands of fabrics samples and finished goods to be discovered in specially designed areas that will facilitate the professionals' journey.
From the moment they arrive at the showroom, buyers will be provided with a digital tool specifically developed to facilitate direct contact with manufacturers for expressing interest, requesting samples or quotations. Le Showroom is therefore an innovative response to ensure that this essential connection between the international garment industry and textile and clothing buyers is
maintained, and to prepare for the July 2021 trade shows.
"Le Showroom is the first international professional textile event to be held in Paris within a year and offers a new way of organising fashion sourcing," explained Frédéric Bougeard, President of Messe Frankfurt France.
"I am pleased that my team was able to draw on their experience to develop an elegant solution to meet the expectations of clients at this unique time. It completes the digital sourcing platform developed with our partner Foursource, as a support for exchange between two physical editions of our trade shows. It is crucial to offer our visitors an access, even limited, to the global offer."