Perfect Body CampaignUK lingerie brand Curvy Kate decided to put an open casting call out for their new ad campaign instead of opting for a modeling agency. This resulted in more than 1000 women from Australia, America and the UK of all shapes and sizes entering to be part of the “Every Body Is Beautiful” campaign.
The ten finalists were chosen and took part in a photoshoot and a winner will be decided based on public vote.
One of the finalists had some modeling experience but was put off quickly as a teenager due to derogatory comments would make about her curves.
“I’ve always loved having an hourglass figure, but the industry made me question myself,” said Megan McGinn.