Tommy Hilfiger Appoints New Global Chief Marketing Officer

Michael Scheiner has been appointed Chief Marketing Officer for Tommy Hilfiger Global as of October 28th, 2019. 

Michael Scheiner has plenty of experience under his belt, over 15 years working for leading global brands such as Hollister Co. His efforts do not go unnoticed as he has successfully managed to move Hollister into the top five brands among teens. 

 “We are thrilled to have Michael join our world-class Marketing Organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors,” says Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe.

“It is an honour to join such an iconic global brand,” said Michael. “The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring. I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year.”