TRESEMMÉ LAUNCHES NEW SMOOTH SYSTEM

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EXPANDING on the brand’s successful and sought-after Keratin Smooth products, the new TRESemmé 7 Day Keratin Smooth System contains a non-damaging formula that helps in the battle for smooth hair.
TRESemmé rep Daniel Mullette says “the new TRESemmé system achieves smoothness by using thermal technology, which harnesses the strength and smoothness already found in hair.”
Claiming to keep hair smooth for one week the product works in conjunction with a flat iron to bond the thermal technology to the hair cuticle creating a more smooth result that lasts.

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