If reports of a COVID-19 baby boom around Christmas time proves to be correct… then this Hawkes Bay company has released their baby range at the most opportune time.
Classic New Zealand Limited is known for their sheepskin products – recently, they had just launched a sold-out collaboration with New Zealand designer, Karen Walker.
“We had been working on our collaboration with Karen Walker for around 18 months and were ready to launch just as the lockdown hit. Karen had been wearing hers at home and posted on social media as we hit level 3, selling out the first supply in 12 hours, and the second consignment inside an hour,” said Gavin Foulshan, General Manager of Classic NZ.
Following their success, Classic NZ has now launched its new Baby by Classic range of sheepskin products as we enter Alert Level 1.
The Baby by Classic range is made from locally sourced and tanned lambskin, hand-finished and packaged in Hawkes Bay. It presents a very traditional, natural, and nurturing product in a new way.
The range includes sheepskin baby rugs made from organic cotton, packaged in cotton duffle bags. Along with this, the range also includes baby footwear range that was actually the inspiration for the Karen Walker x Classic collaboration earlier this year.
Sheepskin has always been known as a material that has nurturing properties for babies by helping them maintain a regular temperature and providing a calm and familiar surrounding which aids sleep and wellbeing for your little ones.
“Our research with mums across New Zealand, Australia, the UK and US, confirms that mums are keen to use natural products with their baby, but when it came to sheepskin, there was some uncertainty around how and when to use the product. By outlining the clear purpose of the rug, based on wool length and shape, and then packaging it accordingly, we aim to help mum’s get the most out of their baby rug, whether it is in the cot, on the floor for tummy time or out and about in their buggy.”
Classic New Zealand are optimistic that the Baby by Classic range will also benefit from timing, as Kiwi’s continue to look for local, natural, sustainable products for their babies.