Swanky Socks has launched the world's first monthly sock subscription that donates another pair of socks to the homeless. The company hopes to raise awareness for millions of people in need. The campaign finishes on December 7th and aims to raise an initial $5,000. In their first week they raised 40 percent. "Everyday we cross paths with homeless people. We see them sleeping outside train stations, on park benches and under carriageways. Around Australia and the world, there is a growing epidemic," said Tom Lawrence. "Socks are among the most needed items in homeless shelters, yet among the least donated."