Pera May is a visionary on a mission to deliver a ‘new age’ of fashion with a purpose. Born and raised on Aotearoa’s West Coast, Pera made her big debut at London and Vancouver Fashion Weeks in 2019 and now she’s back, planting her roots in Auckland. An aspirational dreamer and natural born creator, Pera May has officially launched a trans seasonal collection that blends social conscience and sustainability with pure, unadulterated fun.
AD BREAK interrupts your usual programming in the fashion calendar. Small, seasonless and not to be discounted - AD BREAK is a bite sized, attention grabbing offering you won't want to fast forward through.
Shot in one of the cities Pera May calls home, AD BREAK references times in the creator’s life of pure fun and freedom. Friends and family appear in the campaign imagery, using the garments to take on new characters and play. The collection invites consumers to explore themselves, their characters hiding within and take a BREAK from their usual existence.
Further, the interruptions to regular programming invoke hints to the many ills faced by the fashion industry such as over production, waste, climate change and the commodification of identity but more on this later… Your usual programming continues soon, but not as you know it. This will be a journey not to miss…
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