Victoria’s Secret has officially landed in New Zealand, opening its first full-format store at Auckland Airport’s international terminal today, bringing a runway-ready touch of glamour for travellers.
Located airside (after security) in the international departures area alongside Auckland Duty Free, the new boutique offers the ultimate pre-flight indulgence. Whether it’s a last-minute spot of lingerie shopping, a spritz of fragrance, a quick pre-flight glow-up, or a carry-on confidence boost, it’s a destination designed to have travellers looking and feeling first-class.
While Victoria’s Secret has previously operated a smaller concept store at Auckland Airport, this opening marks its full New Zealand debut, inviting customers to explore the complete range of lingerie, sleepwear, fashion accessories, swimwear, beauty and fragrance. The latest Spring/Summer 2026 collection delivers wearable luxury for everyday elegance with delicate lace, silky textures and versatile silhouettes, made to move effortlessly from departure to destination.
"The Asia-Pacific region is an exciting area of growth for Victoria’s Secret," said Helly Ding, Vice President of Travel Retail at Victoria’s Secret. "This opening is a major milestone as we continue to expand our global footprint. We’re thrilled to bring this elevated, full-brand experience to customers travelling through Auckland."
The store is stocked with everything needed for a pre-departure pick-me-up, including: lingerie, sleepwear, swimwear, handbags, signature VS scents, bodycare, lipcare, and gifting.
To celebrate the opening, customers can enjoy an exclusive in-store fragrance engraving service from 1pm to 5pm on launch day, adding a personalised touch to their favourite scent. Travellers visiting within the first two weeks can also enjoy 10 percent off storewide until 14 April 2026, a limited-time offer to mark the occasion.
The store was introduced in partnership with Lagardère Travel Retail, Auckland Airport’s duty-free operator and a global leader in travel retail.
"Victoria’s Secret is one of the world’s most iconic fashion and beauty brands," said Cyril Letocart, CEO of Lagardère New Zealand. "We’re excited to welcome it to Auckland Airport. It’s a perfect fit for travellers looking to elevate their journey."
"We are proud to open this new store today as part of our ambition to deliver a vibrant and contemporary airport experience for travellers at the country’s gateway," said Lucy Thomas, Head of Retail at Auckland Airport. "We think travellers will want to allow plenty of time to explore airside."
"This is the first of many exciting new stores to come, with more brands to be announced throughout the year as part of a suite of changes across the duty-free and retail offering at AKL."
