Rachael Caughley, Caughley
Nestled down Ghuznee Street in the thriving creative heart of Wellington’s Cuba Quarter, CAUGHLEY is an ever-changing hub of independent high-quality fashion, timeless accessories,…
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Sarah Solaris, The Vault
In 1991, when Sarah Solaris started The Vault, she had nothing. Following her nose and aesthetic, her boutique now offers a predominantly New Zealand…
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Alana Winter, Bride And Winter
Alana Winter is an avid lover of style. She believes that size does not dictate and is forever on the quest to celebrate femininity…
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Rebecca Kerr, Mint Boutique
In 2008, Rebecca Kerr opened the doors of Mint Boutique, located just two hours from Christchurch in Fairlie. Kerr is a well-seasoned buyer and…
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Belle Bird Boutique
Belle Bird Boutique stands tall among its competitors for its large portfolio of New Zealand brands. Belle Bird buyer Shelley Harvey explained that customer…
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Greta Washington, Head Over Heels
Head Over Heels focuses on handcrafted shoes made in Europe. Buyer Greta Washington travels to Italy to handpick shoes specifically with her customers in…
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Peri Ridge, Husk
Peri Ridge has been around fashion for 16 years and shows no sign of stopping. From humble beginnings on the shop floor to working…
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Rob Taurima, Farmers Department Store Childrenswear
The childrenswear Merchandise Manager for Farmers Department Store, Rob Taurima sat down with Apparel Magazine to discuss the complexities of this sector of the…
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Nicola Reindorf, The Standard Store
This Australian Boutique has a unique insight into the industry, as lead buyer Nicola Reindorf explained. “We had a distribution agency 10 years before…
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Vicki Taylor, The Shelter
The Shelter is a curated designer space in Auckland’s suave area of Ponsonby. The Shelter sells established and recognised international brands as well as…
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Karan Gregory, Contain Boutique
Whangamata-based Contain Boutique is run by Karan Gregory, who prior to starting the business had no previous experience with buying or retail. Locally, Contain…
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Rebe Burgess, Muse
Rebe Burgess has been at MUSE for five years, working closely alongside owner Olivia Vincent. Through Vincent, Burgess has learned about the ins and…
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