BUILDING A BEAUTY EMPIRE WITH IMA ASALI
In an industry that is incredibly saturated right now, we spoke with Ima Asali, the founding director of Mellow Cosmetics, to gain some insight…
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#REWIRINGFASHION
#rewiringfashion is a product of ongoing conversations between a growing group of independent designers, CEOs and retail executives from around the world who have…
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Three Ways to Capitalise on the Coronavirus-Triggered Move to Shopping Online
COVID-19 has, as we all know, significantly transformed the New Zealand shopping environment, perhaps permanently. The enforced closure of all but essential retail businesses…
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How to Negotiate with Retail Landlords to Win & Survive during Covid-19
Retail Tip 4: “It is coming up to crunch time for renegotiations between retailers and landlord for Covid-19 impact, so retailers can obtain compensation…
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Renegotiating Your Lease During an Extended Covid-19 Lockdown
“There is only one rental arrangement that makes sense during the Covid-19 shutdown that is fair to both landlord and tenant. Implicit in leasing…
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FIVE KNITWEAR PIECES WE LOVE
As we enter chillier mornings and nights, it means grabbing your favourite knit pieces and a cup of hot chocolate to start/end your day….
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WHY DIMPLES #SUPPORTSLOCAL
We checked in with Jane McAllister at Dimples to see how the team is doing during lockdown. Dimples is an incredibly popular childrenswear brand and…
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WHY JASON LINGARD #SUPPORTSLOCAL
We asked the Auckland-based designer Jason Lingard about his new collection, what inspires him and what he is planning to do during the lockdown. The popular…
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Why This Fashion Editor Supports Local
Apparel’s very own fashion editor, Caitlan Mitchell, has been passionate about supporting local since a very young age. Being in the industry has definitely…
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DENIM: RIDERS BY LEE
For years, Rider has prided themselves on creating ethically sourced denim that fits seamlessly into the active lifestyle of our wearers. We believe that…
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DENIM: LEE
Lee has been loving denim since 1889. From the Sharpies of the ’70s, the Slackers of the ’90s, right through to the Party People…
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DENIM: FREDDY
Freddy’s popular High Rise denim features their patented WR.UP shaping effect technology to compliment the female figure and give your booty a lift. Freddy…
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