British heritage and lifestyle brand Barbour has appointed Liquid Brands as its new distribution partner for the New Zealand region.
Liquid Brands will distribute all Barbour products across the region, including iconic wax jackets, waterproof breathables, clothing, footwear, and accessories.
Established in 1894 in South Shields, North East England, Barbour has become a fifth-generation family-owned business led by Chairman Dame Margaret Barbour. It is renowned for its iconic and enduring outerwear and clothing.
"We are delighted to be working with Liquid Brands," said Neil Parker, Barbour's managing director.
"As one of the leading fashion, footwear and lifestyle brand distributors in this market, we believe their knowledge and expertise will help us develop and grow our business across New Zealand."
Barbour, founded in 1894 in South Shields, England, has evolved from its roots in quality, durability, attention to detail, and fitness for purpose to become an authentic heritage brand that seamlessly blends style, authenticity, and modernity.
"As a leading unisex lifestyle brand, we are honoured to be asked to join the Barbour team as the brand embarks on increasing global expansion," said Daniel and Nigel Regson, directors at Liquid Brands Ltd.
"We see Barbour's rich 130-year heritage resonating with our lifestyle here in New Zealand and see enormous possibilities for growth in our market."
Forever synonymous with the British countryside, Barbour's collections now span from the best practical country clothing to fashion-forward lifestyle collections. The company's archives, which date back to 1910, continue to inspire Barbour's ranges.
In 1998, Barbour developed the first of its exclusive tartans in conjunction with Kinloch Anderson, renowned tartan specialists based in Edinburgh. The Classic Tartan was based on the set of the Ayrshire District Tartan, from which the Barbour family originated.
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