The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris this month with Hong Kong Air Cargo Terminals Limited (Hactl) as a strategic partner.
Held for the first time during Paris Men’s Fashion Week, the initiative will bring Hong Kong brands to Paris to showcase their Spring/Summer 2027 collections, helping them expand their international presence.
This initiative also marked the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services.
By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities.
Amid a growing global emphasis on speed, connectivity and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative and systematic approach to integrating creativity, commerce and professional services.
It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.
HKTDC provides Hong Kong designer brands with comprehensive, one-stop international promotion support. The programme enables local brands to connect with overseas buyers, media and industry players, widen their brand exposure and expand into European and global markets.
Among various brands spanning apparel and fashion accessories, popular local brands MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, showcasing the fusion of Hong Kong design and European creativity.
Louis Chow, MARCCH
Founded in 2023, MARCCH centres on “wearable humour”, bringing a sense of ritual and playfulness to everyday life. Drawing inspiration from art and culture, the brand explores the intersection of technology and traditional craftsmanship through diverse materials, a recognisable design language and tailored silhouettes.
Chow graduated from the London College of Fashion and received an award at the 2019 Hong Kong Young Fashion Designers’ Contest (YDC) for his collection “Already… But Not Yet”. He was also shortlisted in the Who’s Next Blogger Young Designers Competition in Paris. Prior to founding MARCCH, he worked with ffixxed and I.T.
Flora Leung, MATTER MATTERS
Founded in 2013, MATTER MATTERS is a Hong Kong-based fashion and lifestyle brand celebrating art, graphic design and fashion. Inspired by art deco and the Bauhaus movement, the brand is known for its distinctive geometric style and bold use of colour, creating playful and visually striking designs that express individuality.
Yaz Bukey
Paris-based jewellery designer Yaz Bukey previously worked at Maison Margiela and Givenchy, and launched her eponymous brand in 2000.
A two-time ANDAM Fashion Award winner, she is known for her bold, vibrant designs and has collaborated with brands such as Louboutin, Faïencerie de Gien, and Shu Uemura, bringing her creations to international markets.
Andrea Lau and Sam Chan, Kinks Lab
Founded by Andrea Lau and Sam Chan, Kinks Lab combines architectural design expertise, 3D modelling technology, and traditional metal craftsmanship to create experimental jewellery pieces.
Inspired by “blobitecture”, the brand contrasts Hong Kong’s skyscraper landscape with fluid forms, delivering a distinctive and interactive wearing experience.
Logan Chan and Liu Xing, PabePabe
Established in 2018, PabePabe is an art accessories brand. Inspired by daily life and everyday objects, Logan Chan and Liu Xing’s creations combine ready-made products and a strong visual aesthetic.
The brand’s main line of leather designs serves as an authentic medium for communicating with the world, emphasising meaning beyond functionality while expressing the designers’ artistic vision.
Sing Chin Lo, PLOTZ
A graduate of the Hong Kong Polytechnic University School of Design, Sing Chin Lo founded PLOTZ in 2007 to explore the dialogue between garments and the human body, drawing on a sense of secrecy and excitement.
He reimagined Hactl’s frontline uniforms through a sustainable lens, marking the first redesign in over two decades. Guided by staff insights and real-world testing, the new uniforms balance comfort, safety and performance.
They incorporate recycled materials, such as fibres made from plastic bottles, alongside breathable, moisture-wicking, anti-static and reflective features, while embedding circular thinking into design, operations and future upcycling possibilities.
Through exhibitions, business matching and promotional activities, the HKTDC facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
The showroom will be held from the 24th to the 28th of June in Paris’ renowned Rue de la Paix fashion district. A networking reception will also be held on the 27th of June and is expected to attract around 200 industry professionals, media representatives and buyers.
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