Pure London and JATC are once again collaborating for their annual fashion festival, which focuses on Britain's many talented brands.
Set to take place over three days in mid-July, the combined show promises an unparalleled showcase of British fashion.
Pure London x JATC is poised to captivate the industry again with an array of exciting fashion collections. The event will highlight the latest trends and innovations destined to make waves in the UK market, from established and emerging brands.
"We are thrilled to partner with JATC once again for another season of Pure London," said Gloria Sabdrucci, Pure London's event director.
"Together, we are dedicated to celebrating the rich tapestry of British fashion and supporting the next generation of talent. With Olympia as our backdrop, we look forward to showcasing the best UK fashion to a global audience."
Founded by fashion entrepreneurs and sisters Anita Mehan and Rita Abrol, Another Sunday will premiere its latest collection at the event.
Though ageless, aspirational, and uniquely feminine designs, Another Sunday has produced beautiful and timeless pieces for every occasion.
Louche is also set to return to the event with its subtle British stamp and excellent designs at affordable prices.
Inspired by Summers on the Cornwall coat, Bridie & Ber's collection will celebrate the nostalgic charm of the seaside with a range of comfortable beach cover-ups. The capsule collection consists of the softest, highest quality towelling robes for women.
Matilda London will launch at the show with a blend of American, European and Middle Eastern influences, captivating buyers with a collection of sustainable, handmade and timeless pieces.
Another notable brand is the RAINMAKR LONDON, founded on producing a clothing line that effortlessly takes customers from work to evening. The collection will consist of print designs inspired by mainstream pop culture and unique artwork complementing its demographic.
Love Rocks' will showcase handmade pieces, highlighting conflict-free gemstones, sustainably sourced birthstones, and mindfully mined metals. The collection inspires the imagination with meaningful charm necklaces, bracelets, spinning rings, earrings and pendants.
Read more about events here.
