ed&i Launches WITH MILK

Popular Kiwi beauty brand, ed&i, is set to revolutionise skincare routines once again with the launch of WITH MILK. The new addition to their range is an innovative toner-essence hybrid designed to refine, hydrate, and restore skin for a luminous glow. "I’m beyond excited for this one! I know I say that every time, but the passion and love I have for this product after using it every single day since July last year is truly unmatched," said ed&i founder Edna Swart. "WITH MILK is the foundation of my skincare routine, the product that sets the stage for everything else to work its magic."

WITH MILK is inspired by the nurturing qualities of milk and formulated with powerful ingredients, including niacinamide, peptides, and hydrolysed rice extract. This lightweight yet potent formula enhances skin texture, evens tone, and boosts elasticity while fortifying the skin barrier and locking in deep hydration.

Designed for all skin types, WITH MILK serves as the foundation of an effective skincare ritual. It optimises the absorption of serums and moisturisers while delivering a soft, smooth, and healthy complexion.

"Think of your skin like a sponge. A damp sponge absorbs water far better than a dry one, and the same goes for your skin- when properly prepped, it drinks in the benefits of every serum, moisturiser, and treatment that follows. WITH MILK ensures your skin is primed, hydrated, and ready to get the most out of your routine. I can’t wait for you to experience the difference."