Pavers, expected to revive Jones Bootmaker.

UK footwear brand, Jones Bootmaker, found a saviour to win back its lost customers.
In fact, UK retailer, Pavers is said to have taken on 42 Jones Bootmakers stores out of 47.
Jones Bootmaker has been left to stagnate for the past few years by their previous owners and will inevitably necessitate significant improvements and changes to justify its place on the high street and its position in the upper midmarket.
Despite the challenging market and the dominance of trainers in the footwear business, the new owner is urged to revive the brand by re-trending their styles and focusing on comfort and fit if they hope to compete against considerable rivals, Clarks and Dune.
Jones Bootmaker is strongly advised to turn the spotlight on their staff and fitting services to enhance the in-store experience and speed up their online services to meet their customer’s expectation.