Last night fashion and music fans flocked to downtown Auckland as a non-conformist fashion brand, Stolen Girlfriends Club (SGC) hosted the largest event in its fifteen-year history: STOLEN SUPER CLUB.
Shed 10 on Auckland's waterfront was the backdrop to a fashion show that saw the brand's latest collection 'IS THERE MUSIC IN THE AFTERLIFE?' unveiled. Of the latest and last collection of 2020 Creative Director, Marc Moore notes; "It's a collection I designed during the Australian bushfires when COVID was descending on us. It's all about the brave new worlds that can rise from destruction and chaos, so it felt like a perfect thing to share right now."
The unisex creative house forewent traditional invitations in favour of branded masks, an innovative and fitting move from the brand and a nod to a COVID-centric year. SGC, known as a champion of young creatives, also hand-picked up & coming local musicians to perform and cast members of the public as part of the runway lineup.
With electric performances by New Zealand musicians Night Lunch, Bontempo, Andy Heartthrob, Hurricane Emily and Sub-Sahara building up the energy and anticipation the night culminated in a visual feast as the last collection for the year was rolled out across a catwalk that featured forty-eight models (including fifteen plucked from the public casting).
The forty-eight models traversed a two-level, fifty-three-metre catwalk structure, while a bespoke soundtrack thumped through the building. The show soundscape, curated by creative director Marc Moore and produced by Red Bull Studio's Ben Lawson, felt akin to 2020: bright beginnings descending into heavy, dark elements before revealing a feeling of light to close out the show.
The well-known duo, Sebastian Hunt and Dylan Richards styled the collection to speak to the essence of the soundtrack, making the experience both theatrical and tangible. The make-up (by Kiekie Stanners for M.A.C Cosmetics) and hair direction (Anthony Bayer using Lust Haircare) also helped bring the vision to life.
Radiant skin and pastel eyes opened and closed the show while neon paint-spray across model faces in the middle of the pack, a reference to 'cancelling beauty', provided a noteworthy beauty movement and a relevant nod to the year that has been. The hair look was equally juxtaposed; a lived-in deconstructed feel meeting a more classic look.
"We wanted to put on the biggest party we possibly could - perhaps one of the biggest fashion events in the world to have happened this year, because we love and appreciate our community, and with everything the year has brought, we wanted to make that known," explained Moore.
"The creative community has been hit hard by 2020 but I truly believe it's one that can pull itself out and thrive. We need to stick together and celebrate each other, and that's what Thursday night was all about."
Fans began to arrive early to Shed 10, decked out with branded masks, with many of the crowd staying through until the after-party, held at the Viaduct's Saint Alice.
"We definitely let off some collective steam and it felt amazing to be together on this kind of scale. There was a lot of energy in that room!"
SGC's new collection 'IS THERE MUSIC IN THE AFTERLIFE?' is now available online at www.stolengirlfriendsclub.com.