Zara is about to up the ante on their fast fashion promise by implementing a new stocking system. At an annual share holders meeting held by Zara's parent company Inditex SA stockholders were told the mecca was implementing a microprocessor-based tagging system allowing items to be tracked from factory to point of sale. Using radio frequency identification (RFID) technology their stock control will know which items need to be restocked at which store in which sizes, immediately. Inidex believes this new fast fashion initiative will improve customer service and security as well as speed.
Parent company Iditex's business plan has led to a consumer base that feeds on faster fashion.As a pioneer of fast fashion Zara is known to get their designer looks at affordable prices into store within a fortnight of being conceived. Zara's centralised distribution system involves international suppliers send clothes to distribution centres in Spain before they are dispatched to stores around the globe. The RFID tagging system has already been introduced to 700 of its more than 6,300 stores and they will roll out the new tags at the rate of 500 more stores a year throughout their 87 markets. This technology will soon be available at the Spanish company's other properties including Massimo Dutti.