Fashion InStyle: Unleashing a Stylish Showcase of Trends, Sustainability, and Innovation in Hong Kong
Fashion InStyle, formerly known as Hong Kong Fashion Week, is Asia’s leading fashion event to discover the latest fashion trends along the entire fashion supply chains including textiles, fashion technologies, sustainability practices and solutions, suppliers and partners of all season’s clothing and accessories. The 2nd edition of Fashion InStyle is set to be held from 20 to 23 April 2024 to maximise the synergy in the global sourcing season. It will bring together hundreds of exhibitors from the clothing and fashion industry and take place concurrently with Home InStyle at the Hong Kong Convention and Exhibition Centre, creating a dynamic sourcing festival for lifestyle products.
In 2023, these two fairs, alongside five concurrent HKTDC events—Hong Kong Gifts & Premium Fair, Hong Kong International Home Textiles and Furnishings Fair, Hong Kong International Printing & Packaging Fair, Hong Kong International Licensing Show and Asian Licensing Conference—successfully attracted close to 56,000 buyers from over 130 countries and regions.
Fashion InStyle is designed into themed zones, including the new Certification & Trade Services Zone, which promotes services related to meeting standards for garments. The Fashion Tech Zone will showcase the latest technologies for efficiently manufacturing high-quality garments with special features. The Athleisure Zone will feature collections of fashion pieces that seamlessly blend comfort, functionality, and style, offering a versatile and dynamic wardrobe suitable for both active pursuits and casual outings. Other zones will exhibit a wide range of new season garments, international designer collections, fashion accessories, fabrics, and more. The participation of exhibitors from ASEAN countries, coupled with a strong emphasis on sustainability, will greatly enrich the vibrancy of the fair.
In addition to product showcases across the themed zones, the event will feature fashion parades and presentations that will captivate global buyers with the latest designs and brand features. An exciting lineup of seminars on fashion trends, technology, and sustainability, along with networking receptions, will keep buyers abreast of market intelligence and provide opportunities for industry professionals to explore business prospects.
Apparel Magazine will be attending alongside a few New Zealand brands. You can join us as a buyer by registering here.
