Abel, the 100 percent natural fragrance house launches its Parfum Extrait collection today, describing it as 'an intimate new way to scent.'
“Traditionally in the fragrance industry, extrait de parfum is all about the power and throw - the elevator effect. Our version is as much about the therapeutic power as it is about the power of the fragrance. In the natural perfume world, this kind of product would usually be an oil based scent that does not last on skin. Our Parfum Extrait is an alcohol-free format that is potent (without being obnoxious), silky smooth to apply, and lasts all day on the skin.” Said Frances Shoemack, Abel Odor Founder.
The new line centres around the beliefs of self-care, ritual and intention, and is based on the fragrance profiles of Abel’s well-loved Vita Odor eau de parfum collection. It is a highly concentrated perfume rich in therapeutic-grade essential oils and is designed to be dabbed on pulse points for a restorative scent experience.
“There’s a richness, purity and intimacy to the scent profile when delivered in a highly concentrated format, directly on the skin. The beauty of the rare and exquisite ingredients we use at Abel really comes to the fore.” Said Isaac Sinclair, Abel’s Master Perfumer.
The Parfum Extrait line is the first collection from Abel to be both developed and produced in New Zealand at its Wellington perfumery since moving all operations to the windy city. The natural and alcohol-free perfume line has been made with sustainably conscious practices, and customers are able to return their bottles to the factory for a refill.
The fragrance house was originally founded in Amsterdam in 2013 by New Zealander, Frances Shoemack. Working with Australasia's only Master Perfumer Isaac Sinclair, the pair set out to prove to the world that quality perfume does not need to compromise natural science. Their perfume has now been sold in over thirty countries and has featured in the likes of Vogue, and the UK Financial Times.
“Scent can have an incredible impact on our emotional stability and sense of wellbeing. We’re seeing Abel wearers seeking to lead more balanced, attuned lives, and within that, scent becoming a part of their daily wellness ritual - something they do for themselves, not for others,” said Shoemack.
Abel’s new fragrances are available from today on its website and come in a travel-friendly 7ml bottle size. For the enticing scent, dab it on pulse points and reapply as needed throughout the day.
