The new FENTY X PUMA collaboration has provided two new wardrobe staples, from a crisp white to an earthy sage. Rhianna designed the shoe range and has attempted to explore the art of camouflage through carefully composed tone-on-tone imagery.
The Creeper Phatty Earth Tone is a modern take on the classic silhouette. It has drawn inspiration from luxurious nubuck materials and added a touch of gold.
In a testament to her creative process, FENTY founder Rhianna has partnered with PUMA to design a collection that showcases premium materials and intricate embossed features.
Rhianna’s range features two colours inspired by PUMA’s signature Creeper shoe silhouette, a platform sneaker named Shoe of the Year in 2016.
The Creeper Phatty Earth Tone, Rhianna’s newest shoe, is bigger and bolder than ever. It features an oversized design and a stacked gum sole.
The shoe comes in Green Fog and Warm White, two distinct colourways set to be a wardrobe staple for all ages and genders.
Green Fog, a hue symbolising wisdom and intelligence, offers a powerful and stylish addition to a daily ensemble. Warm White, a crisp and refreshing shade, is perfect for a spring-inspired palette.
As the creative director of this collaboration, Rhianna’s campaign expands upon the concept of creeping and attempting to do something without being noticed. The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery.
To read more about footwear, click here.
To read more about PUMA, click here.
