Located in the Netherlands, stichd makes everything from socks to swimwear, and the company has recently signed an agreement with the Aston Martin Aramco Cognizant Formula One Team (AMF1 Team), giving it the exclusive design, production and distribution rights to the group’s fanwear products from next year across several online and offline channels. It will also become the official e-commerce partner of the team.
stichd is excited to join in the growing momentum of Formula One and Aston Martin and wants to translate this passion into fashion. Its parent company, PUMA, is already the primary provider of race gear for drivers and team members in F1 and other motorsports.
“Much of what we do as a team is directed towards surprising and delighting our fanbase,” said Jefferson Slack, AMF1 Team Managing Director, Commercial & Marketing Partnering. “With stichd to make official fan wear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year’s first collection.”
At the fan retail stores during Formula One race weekends, stichd will sell F1 products and fan wear along with special-edition collections, including AMF1 fanwear, team wear, drivers’ specials, and replica versions of the team kit and stichd’s new AMF1 products should be available at the start of the 2024 FIA Formula One World Championship season.
