adidas Originals has introduced its first adiSignature collection, reimagining the familiar sweats through elevated cuts, fits, and materials.
Developed with Willy Chavarria as the collection's Creative Advisor, adiSignature brings a fresh perspective to the brand’s most iconic staples: the Firebird and SST Tracksuits.
Named for its goal of reimagining adidas Originals' signature design codes for a new generation, the adiSignature collection has turned everyday staples like hoodies, sweatpants, T-shirts, and track pants into tools for personal expression.
Built to get better with time, the collection features elevated essentials with bold proportions, premium materials, and an inclusive approach to style, making it perfect for those who want to style the pieces their own way and keep them for years.
"adiSignature is a framework that adidas and I developed together that will evolve over years," said Willy Chavarria.
"It’s a new way of thinking about the brand’s timeless offering."
Built from a heavyweight 420g brushed back fleece, each element has been rebuilt from the ground up: from every stitch to the brand’s famous Three Stripes, ribbing, colours, waistband heights, zipper pulls, one-piece hood construction, dropped shoulders, and roomier sweatpant fits.
The inaugural offering saw bold 80s-inspired blocking with adidas, and Trefoil branding and Three Stripes executions transposed onto hoodies, full-zips, crew necks, tees, tanks, and sweatpants, as well as adidas’ iconic Firebird and SST tracksuits, all expertly cut for a modern silhouette in an array of colourways, from vibrant hues to monochromatic staples.
Alongside the mainline collection, a premium NY block pack elevates an archival jogging suit from the 80s for the contemporary moment.
The introduction of the adiSignature line was accompanied by a campaign that captured a joyfully diverse cast during unscripted moments of candour.
Shot and directed by Brianna Capozzi and styled by Georgia Pendlebury, an intimate film followed as the cast discuss their memories, relationships, and identity, all through the lens of colour as the embodiment of happiness, unity, and a key expression of the collection.
adiSignature launched on the 23rd of October.
