Tommy Hilfiger has announced that applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge is now open until March 8th, 2021.
The program aims to support entrepreneurial start-up and scale-up stage businesses that develop solutions that make a positive social impact on the fashion landscape. Since its inception in 2018, the program has awarded €350,000 to entrepreneurs who stand up for what they believe in and are committed to driving change within their communities. The third edition of the program strives to amplify and support black, indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion. Consumers are also invited to get involved and help judge submissions.
"The Tommy Hilfiger Fashion Frontier Challenge puts a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in our industry," explained Tommy Hilfiger.
Interested businesses are invited to submit project proposals that focus on creating a more inclusive fashion value-chain. Applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept to a prestigious jury panel and associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2022.
Consumer Judges will be tasked with narrowing down finalists from 200 to 50, with each being sent at least four applications to judge via the brand’s online microsite. Applications to become a Consumer Judge can be made through here an
The prizes this year provides winners with the finance and knowledge to grow their business idea:
- A total of €200,000 awarded between winners and a chance at an additional €15,000 prize for winning the "Audience Favorite Vote"
- A year-long mentorship with global Tommy Hilfiger’s internal experts
- A place on the INSEAD Social Entrepreneurship Program (ISEP)
- A year-long INSEAD mentorship
While the fashion industry has taken positive steps towards becoming more inclusive and diverse, there is still more to be done," said Martijn Hagman, CEO, Tommy Hilfiger Global.