The Australian childrenswear retailer, Cotton On KIDS, has opened their biggest flagship store in the world today at Sylvia Park in Auckland. The opening is paired with a number of activities for children and adults across its first weekend.

The 432sqm interior was inspired by playgrounds, tree houses and merry-go-rounds, delivering an elevated and interactive experience for both children and parents.

“Everything we do and create is with families in mind; we know our customers love to be surprised and we will continue to deliver interactive experiences to them. The new store format allows us to showcase our full product assortment, offer greater engagement and fun at every touch point,” said Danielle Harris, Cotton On KIDS Global GM of Retail.

Cotton On KIDS currently has 282 stores across the globe including their online store and hope to increase its operation to 300 by this financial year. Four more stores are to open in New Zealand alone before Christmas including; a second flagship store at Capital Gateway, Fashion Island, Hamilton’s The Base Shopping Mall Flagship and Whangarei. “There’s plenty of retail to be done overseas, but equally some exciting opportunities to expand and refresh our offering across Australia and New Zealand – not only via footprint growth and expanding our flagship offering, but through the new and unique ways we engage our customers,” said Harris.

The Sylvia Park flagship store will feature girls and boys apparel, accessories, baby apparel, sleepwear, tween apparel in the brand’s Free by Cotton On, and bedroom linen.