Marks & Spencer will unveil its debut London Fashion Week (LFW) collection to a global audience this September.
M&S has long been woven into the fabric of the UK's fashion identity. Now, as it celebrates 100 years in the fashion industry, the brand will take its place on the official LFW runway schedule alongside a host of top global designers and brands.
British Fashion Council CEO Laura Weir said that London Fashion Week is a global platform for creativity, innovation, and cultural influence, showcasing the very best of British fashion to the world.
"As one of the great icons of the British high street and a valued patron of the British Fashion Council, M&S has played an important role in the nation’s retail and cultural story for generations," said Weir.
"Its debut shoppable collection at London Fashion Week is a significant moment, demonstrating how heritage, innovation and accessibility can come together to connect exceptional British design with consumers in new and relevant ways. It is a powerful example of how fashion can inspire, engage and reach audiences far beyond the runway."
At the heart of the show is a "see now, buy now" collection of womenswear and menswear, bringing runway style at M&S value directly to customers. The range will be available for purchase online and in flagship M&S stores nationwide and key international markets.
“I’d like to thank the British Fashion Council for supporting us in joining the LFW schedule. This is a special moment; for 100 years, M&S fashion has been part of everyday life, and now we will showcase our designs on fashion’s global stage," said M&S CEO Stuart Machin.
"At M&S, we focus on designing clothes with style, quality and value, and making fashion accessible to all. That’s why we will stream our show, bringing one of the world’s leading fashion weeks and the magic of M&S to everybody. Customers can shop the collections online or from M&S stores across the UK."
M&S at London Fashion Week builds on its Summer show and its world-first pit lane catwalk at the Silverstone British Grand Prix.
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