Tommy Hilfiger has unveiled new fanwear in collaboration with Cadillac Formula 1 ahead of the British Grand Prix at Silverstone.
The latest offering brought together the two American icons under a bold vision celebrating speed in red, white, and blue featuring three gender-inclusive pieces, a varsity jacket, T-shirt and polo.
Designed in crisp white, each piece was detailed with bold striping that was a nod to the partnership's American roots. Motorsport-inspired sponsor graphics and authentic team detailing bring a trackside edge, balancing classic style with the energy of Formula 1.
The three-piece drop was part of a broader collaboration between Tommy Hilfiger and Cadillac Formula 1 Team for fanwear. Featuring co-branded styles and replica pieces, the clothes were inspired by official team kit which were designed to bring team identity to elevated everyday essentials.
The broader range included driver caps, T-shirts and polos, finished with moisture-wicking performance and precision detailing.
Formula 1’s transformation into a style-led, entertainment-powered global spectacle had been years in the making. As the Formula 1 season arrived at Silverstone, Cadillac Formula 1 Team drivers Checo Pérez and Valtteri Bottas showcased the new fanwear drop as part of their race-weekend arrivals, bringing the partnership’s vision to one of motorsport’s most iconic stages.
