Black Friday is known as New Zealand’s biggest shopping day of 2019 and TheMarket.com is the place to go for all the best deals this cyber weekend. TheMarket.com expects Black Friday shopping volumes to exceed Boxing Day sales.
“Overall, TheMarket.com is up to 157 percent today on typical trading volume,” said CEO of TheMarket.com, Justus Wilde. “This is heading to be our busiest day of the year, likely to surpass even Boxing Day at this rate.”
The best-selling products include electronic goods like printers, video games, headphones and in-car navigation devices. TheMarket.com has also seen sunscreen sales increase along with beer coolers and adult Ghostbuster costumes.
In comparison to an average retail day, TheMarket.com has experienced a 402 percent increase in sales for electronics and 330 percent increase in sales for sports and outdoor toys.
“Black Friday is still a relatively new shopping occasion for New Zealanders, so we have to wonder whether workplace productivity is taking a direct hit today across the country with the average time people are spending on TheMarket.com up over 21 percent compared to an average week,” said Wilde.