Specsavers has announced the launch of its brand-new Bluey range, inspired by the hit animated series.
“Bluey is a much-loved part of family life, and this collaboration allows us to translate that joy into eyewear that children are excited to wear,” said Sarah Hodgson, Senior Frame Buyer at Specsavers.
“By combining imaginative design with trusted eyecare, we’re helping kids feel comfortable, confident and supported in seeing the world more clearly.”
The collection features four children’s frames, created in collaboration with BBC Studios and Ludo Studio, the makers of the globally celebrated animated TV hit.
With frames available in a mix of vibrant colours, including pink, green and the iconic shade of Bluey blue, each pair features character artwork of Bluey, and some designs include her sister Bingo, too.
The glasses have been designed to feel light and comfortable on little faces, combining everyday durability with a style kids will genuinely enjoy wearing.
Sharon Wilson, Director of Brands & Licensing at BBC Studios ANZ, added that Bluey resonated with families by celebrating play and everyday moments, so the team was delighted to partner with Specsavers to share that connection.
Wilson added that these frames captured the fun and warmth of the series in a way that felt both practical and exciting for kids.
“We’re confident this collection will be a hit with little fans.”
The new Bluey collection is available at Specsavers in New Zealand and Australia.
