Retail NZ said card spending figures from the Black Friday sale season last month has been a promising sign to the local retail sector.
Retail card spending figures for November 2025 show a 1.6 percent increase in total retail sales on a year-on-year basis as Black Friday sales dominated the month. This is positive news and signs of green shoots across the broader sector as retailers head into their busiest time of year, Retail NZ Chief Executive Carolyn Young said.
Stats NZ’s latest Electronic Card Transactions show total actual retail card spending in November increased by 1.6 percent year on year, 2.1 percent on core retail while the seasonally adjusted numbers increased by 1.2 percent.
“November really is the launch pad for the busy Christmas sales, so this increase sets up retail for a positive end to a really difficult trading year. We have seen positive numbers across retail with Consumables at +4.0 percent, Durables +0.8 percent, Apparel +0.7 percent compared to November 2024, all good signs that we may be coming out of the back of the recession.”
The Reserve Bank indicated at their November meeting that they felt we were at the end of the easing cycle and were expecting to see growth in 2026 and went as far as to tell consumers that they needed to get out and spend to support economic growth.
“So it seems that the potential relief ahead signalled by the Reserve Bank, may be here, but it will be important that November sales figures are a launch pad rather than a one-off sales period,” Young said.
“Our request to consumers this Christmas shopping period is to consider buying from retailers trading in New Zealand (whether online or in person) to ensure we support the New Zealand economy. Buying local means that the money stays in New Zealand, helps our economy and supports local businesses. Consumers continue to be protected by local legislation such as the Consumer Guarantees Act, Fair Trading Act and Health and Safety Standards.”
She added that the retail sector has been under significant strain, with businesses advising that they have been absorbing as many cost increases as they can, working harder than ever as margins are being squeezed, which has created significant challenges to remain open.
“Hopefully these sales numbers are a sign that we are turning the corner, as retailers will be looking to 2026 as a year of recovery.”
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