Cat lands in Australia

One of the most popular international industrial footwear and clothing brands, Cat, is making its way to Australia. The brand has announced that they will be opening a new flagship store in Victoria later this month as a part of their mission to gain traction across Asia and the Pacific.

Not only will the new flagship be bringing the label’s iconic apparel to Australian customers, but the company has also shared that the fit-out of the flagship location will be nothing short of spectacular. The space will have a focus on the trade industry, which is the brand’s primary market, as well as an assortment of novelty offerings for the opening day.

“For a brand that’s all about being on the tools, it was important that we had a physical space to reflect our dedication to Australia’s trade industries,” shared the CEO of their parent Company, Daniel Agostinelli of Accent Group.

The store will open on May 11th at the Pacific Werribee shopping centre and will host an extravagant first day of business. Customers will be treated to a free barber service, coffee and doughnuts, live music and goodie bags for the first 20 walkthroughs.