During Natalie Procter’s last year of her fashion degree, she travelled to India on a Prime Minister’s Scholarship. For Procter, her six week seed-to-garment trip was not only eye-opening, but a key turning point in her life and career.
“The experience made me think ‘do I get out of this industry, which appears to be doing nothing good for people or the planet, or do I get into this industry to do things differently and with intention?”
She chose to go with the latter and Procter’s experience in India continues to be the “why” behind everything that she does.
To get stuck into the fashion industry, she interned with a number of local fashion brands in Wellington and Auckland. This experience gave Procter insight into the reality of opening her own brand, which was always a dream of hers.
She now owns and is the creative director of Mina, an Auckland-based fashion label that is committed to producing long-lasting and sustainable clothing that also supports local businesses.
Even if Procter was given a chance to start over, she would not change anything about her journey into the fashion industry.
“I did a lot of learning and self teaching, which I believe has got me to where we are today. Having a real understanding of every area in this business, and the work involved, means that I have tremendous appreciation and respect for the work that my team and other small businesses do.”
Along the way of her fashion journey, Procter has met a number of professionals who have inspired her for many different reasons. She greatly admires the authenticity, kind nature and personal style of stylist Tori Ambler, and stylist, model and creative, Darya Bing.
Her customers and small team at Mina also continue to inspire and excite Procter.
“My lovely team, which includes my mum, all inspire me in different ways. Each of them brings something truly special to our label.”
Her best advice for anyone looking to step into the fashion industry is to never stop working hard.
“Keep hustling, even when it feels like you’re moving nowhere. Often the toughest times produce the greatest reward,” concluded Procter.
