David Jones Launches Sustainable Resale Platform

To celebrate Earth Day 2022, retailer David Jones has created Reloop, a sustainable fashion-forward platform designed to help empower consumers to buy and sell pre-loved clothing and accessories from their favourite David Jones brands.

This circular fashion initiative was created in partnership with Australian dress rental company, GlamCorner, and enables customers to join the reuse revolution with ease.

Audrey Khaing-Jones the COO and Co-Founder of GlamCorner said, “After a decade in the industry, we saw an opportunity to make our circular fashion platform available to empower brands, retailers and individual consumers so that together we can accelerate the transition towards a more circular and sustainable future."

Circular fashion is far more sustainable than fast fashion and includes models like rental, resale and repairing garments. Reusing garments extends the lifespan of the product while simultaneously reducing the amount of clothing sent to landfills.

Bridget Veals, David Jones General Manager of Womenswear, Footwear and Accessories noted: “We are thrilled to announce the continuation of our partnership with re-commerce powerhouse GlamCorner to launch RELOOP. We are committed to becoming a global leader in ethical, environmental, and climate-conscious practices, and as such champion ongoing partnerships with pioneers in this space.

“Through the RELOOP initiative, we hope to educate our customers on renting, resale and donation options whilst providing a seamless solution to make climate-conscious shopping easy. This is another step to show our ongoing commitment to reduce fashion waste and support the transition to the circular economy of the future,” Veals added.

Join the Sustainable Fashion Revolution and sign up to RELOOP today.⁠