Popular department store chain, David Jones, is closing its Wellington store after a short four years in operation.
The store is set to close its doors to the public in June 2022. Following their closure, the company aims to launch an online store for the New Zealand market in 2022.
As the retail sector continues to change faster than ever, the shift online for David Jones needs to be fast in order to tap into the retail network effectively.
The company will invest in its digital and physical channels with a focus on right-sizing to meet the changing needs of its customers.
David Jones' parent company, Woolworths Holdings, is currently in the process of reviewing the capital structure of its Australasian arm - this includes David Jones' and Country Roads' New Zealand operations.
For luxury department stores like David Jones, they must create an experience that is both luxurious and convenient. Therefore, the online store will aim to achieve the convenience customers need, while their physical stores will continue to offer a luxury experience that can only be enjoyed in person.