What was meant to be a little side project, Ellis and Friends is a growing online clothing and lifestyle store, and flourishing business. Founder, Ellis Hong has a Bachelor in Design, majoring in Visual Communication Design at Massey University and has an abundance of work experience in the fashion industry. Every piece at Ellis and Friends is simple and wearable in cuts, colours and patterns that won’t age. Suiting the New Zealand market, they are clothes one could dress up but also feel comfortable in as is. For now, Ellis and Friends are exclusively online. However, Hong’s goal is to open a brick and mortar store within the next two years. For more information, email Ellis at info@ellisandfriends.com.