Chinese brand SHEIN unveiled their Spring/Summer 2024 collection through an interactive and shoppable live stream experience. The three-hour event titled ‘SHEIN Live: Front Row’ showcased the six Spring/Summer 2024 line collections.
“Building on the success of last fall’s SHEIN Live: Front Row event, we are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said SHEIN president George Chiao. “The Spring/Summer showcase continues as an interactive celebration of style that instantly connects our vibrant community to the latest SHEIN collections.”
