Global luxury brand Louis Vuitton has announced that it will be launching a bottle of fragrance, having not sold a bottle of perfume in the last 70 years. The bottle design is yet to be revealed, but perfumer Jacques Cavallier Belletrud has been charged with bottling the essence of the brand in what promises to be an exotic, rare and floral fragrance and also one of the world’s biggest launches this year.

“Since its founding, the Maison Louis Vuitton has always been inspired by far flung destinations and driven to accompany voyagers wherever they travel,” according to the brand’s website. “Master perfumer Jacques Cavallier Belletrud, a native of Grasse, the birthplace of both perfume and leather craftsmanship, spent months travelling the world in search of inspiration. Breathing the fragrance of exotic places and rare materials, he has created Les Parfums Louis Vuitton, a journey of emotions.”

The perfume will be available from September 2016.