Four decades ago, Teva Footwear was invented to create practical and comfortable footwear for adventurous souls.
Teva was born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream. Years before its time, Teva was introduced as the world's first sport sandal.
Since then, the brand has ignited a global passion for the category, creating mass appeal within the fashion industry. Despite its popularity, it has remained true to its outdoor roots, fuelling a worldwide passion for exploration and the freedom to roam.
To celebrate its 40-year milestone, Teva has introduced the 'Where to Next?' campaign and unveiled a two-part 'Revive' product range.
Revive is inspired by the '80s and '90s, incorporating feelings of nostalgia intended to transport audiences back in time to revisit past adventures.
"Our fans across decades and around the globe are uniquely united in a common search for adventure, in whatever form it means to them," explained Sarah Carter, director of Global Brand Marketing for Teva.
"This year, we're looking back on where we've been, celebrating all the places people have taken us, and inspiring our fans to ask themselves, where to next?"
The Revive collection is split into two drops throughout winter, featuring fan-favourite archival styles and retro-inspired prints from the decade they honour but modernised for today.
The '80s Revive collection starts with the Original Sandal and the Original Universal. The Original Sandal is the first shoe Teva created, returning this season to commemorate its anniversary. The Original Universal is a slightly new iteration in archival wavy webbing coloured in bright neons.
The '90s Revive collection, comprised of the Hurricane XLT2 Revive and the Original Alp Revive, was designed to create ultimate nostalgia. Hurricane XLTR is a versatile adventure sandal outfitted with grippy traction and a robust EVA footbed. The Original Alp shoe has technical hardware and multi-strap construction, which makes it perfect for performance sports.
Going forward, Teva has promised to reduce its environmental impact by ensuring 100 percent of its iconic straps are made with recycled plastic so that future generations can continue exploring the wild world around them.
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