International football star, Christiano Ronaldo, used his body as a blank canvas for the latest CR7 underwear campaign. Now in its fifth season, the CR7 campaign featured various coloured powders being thrown onto Ronaldo, celebrating the message of the human body being a blank canvas.

“Colour can be powerful in inspiring people to come alive and express themselves, and clothing and fashion is a great way to do this. Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life."