Iconic Auckland Denim Store Closing After 32 Years

After 32 years in business, Auckland jeans and denim specialist Route 66 is shutting up shop.

The company's Newmarket store will close for the last time at 5pm this Sunday, owner Todd Male said in a statement on their website.

Male said while Covid-19 related disruptions over the last two years had played a part, the decision had been "a while in the making" and not renewing the lease for the physical store had become "the only choice”.

"After 32 years of selling denim on Broadway, the time has come for some new beginnings. With more than a touch of sadness, mixed with pride and so many fabulous memories from the last three decades, the store will close for the last time at 5pm on Sunday the 27th March," Male wrote.

It's not completely the end of the road for Male, however, he said there would be a new website in April, where he plans to continue selling online, primarily the G-Star brand.

"One massive thank you to anyone and everyone who has shopped at Route 66 at any time these last 32 years, especially the incredibly wonderful loyal customers who shopped many many times over the years for jeans. I will certainly miss the day to day chat and interaction with people.

"It's been a privilege to work at a place that has given me so many great conversations, encounters, memories and friendships."