INCYDA is a young trendy womenswear brand launched in 2011 by Melbourne based designer Ann Kaddour. The label grew out of Kaddour’s frustration to find the perfect outfit; “I was searching for that perfect combination of day and night, something effortless but cool, looked comfortable and chic but without trying too hard”. Kaddour spent years in the industry honing her skills as a buyer and product developer to build a strong knowledge of fashion design, eventually launching her own label in 2011. The feminine edgy designs are enhanced with pops of colour and bright bold prints to give them a sleek sophisticated appeal whilst remaining young and trendy. INCYDA has launched an online store and is now stocked in over 75 stores throughout Australia.