After finding out she was pregnant with her third baby, Letitia Klopper decided to get behind her beloved sewing machine and start making some cute accessories for her new baby boy. When friends and family saw her creations, it quickly turned from hobby to business venture and Itsy Bitsy Baby Gear came to fruition.  The name came about as her two older children loved singing ‘Itsy Bitsy Spider’ and it caught on.

“I like to make my own unique products that are not just trendy but functional,” said Klopper. “I design and make things that I have needed and liked while my children were smaller.”

Currently, her top seller is beautiful padded Play Gyms that are available in a wide variety of fabrics, colours and patterns. Second to this are the Baby Nests and dribble bibs, a must have for any mum). Alongside these popular products is also a range of Feeding Pillows and Nappy Clutches.  All of the products available in the Itsy Bitsy Baby Gear range are designed and made in Wellington, New Zealand. The product range focuses on younger babies from newborn to 18 months.

Although a lot of her products are custom made, Klopper does stock pre-made products ready to purchase and would love to work with other New Zealand brands on collaborations.

The best part of her job? Getting to see babies and mothers happy and enjoying her products. “It’s so wonderful to hear all of the positive feedback and I love that I am able to be creative and work from home so that I can spend time with my family.”

Klopper would love to open her own boutique in Wellington in the near future. “There are so many other great brands out there, but I definitely know that a lot of love and quality workmanship goes into my products, and although they are handmade, they are still very affordable.”

If you would like to collaborate with Itsy Bitsy Baby Gear or would like to stock the amazing handmade range in your store, please contact