Jordan Brand has just released the 23/7, an easy-entry shoe designed for kids to feel confident and independent.
The 23/7 is a lightweight and durable shoe, complete with an intuitive step-in design that features large pull loops, allowing wearers to put on and take off the shoe with ease. Its midsole also had forefoot flexibility, providing comfort and making the shoe perfect for any sport or activity.
Jordan Brand Design Director for Kids Footwear, Tate Kuerbis, stated that the 23/7 is built to be an everyday part of a kid's world.
"Kids want to get into their shoes quickly to get out and play - this shoe enables them to do just that."
Drawing inspiration from the brand's heritage, the 23/7 features multiple colourways that are reflective of iconic Jordan figures and moments, like the Jumpman photoshoot and its trademark black and red hues.
The Bloodline colourway launched globally on January 16, 2023. The other colourways Sky Fundamental and Dunk on Mars will arrive in late January and February.
