A self-proclaimed fashionista, Kharl-William Wirepa has taken his lifelong interest in fashion and moved into design. His background is as an international visual merchandiser which has seen him travel around the world gathering inspiration that he can funnel into his creations.

His ready-to-wear range is limited, with a majority of his focus being spent on creating unique and high-quality couture garments for customers who appreciate the personal touch. That being said, as the brand grows he is looking to expand both sides of the business which he is hoping to achieve by showcasing at New Zealand Fashion Week 2016.

“We are aiming to attract new stockists and investors while growing our partnership relationships, both existing and yet to come,” said Wirepa.

His aesthetic is suited to a dramatic, theatrical and confident customer, incorporating elements of modern cuts, romantic silhouettes and subtle but effective pop-culture references throughout the collections.

A new head office in Rotorua is a sure sign the business is doing well, alongside a new luxury boutique set to open in Tauranga in December.