Finnish design house Marimekko and New York-based artist Laila Gohar launched their playful bedroom-themed capsule collection globally in September 2025.
Inspired by all the things we do in bed and Gohar’s maxim, if it’s ironed, you can wear it out, the capsule collection features a series of bedroom-themed items that Gohar curated, featuring distinctly bold and contrasting Marimekko archive stripes by artist Maija Isola.
The highlight of the capsule is a range of pyjama sets designed to be worn in and outside of the bedroom, reflecting Gohar’s effortless art of living and Marimekko’s joyful and optimistic lifestyle ethos.
The capsule ranges from crisp cotton pyjama sets, sleeping masks and bedding to ceramics and other home products in vibrant stripe patterns in hues of sky blues, citrus yellows, rich plum and berry reds.
To celebrate the launch of the collection, Marimekko opened a playful pop-up at the iconic Le Bon Marché department store in Paris. The pop-up references the immersive bedroom experience that Gohar and Marimekko created for Milan Design Week, featuring a grand-size bed made of 18 separate bed units.
Coinciding with Paris Design Week, Marimekko also brought the colourful pop-up to Le Bon Marché’s Rock’n’Drôle event on the 4th of September, offering Finnish liquorice and a limited-edition tote bag to guests and customers.
