Musician Rihanna has collaborated with LVMH to create her very own comprehensive makeup line. The new brand, Fenty Beauty, is set to launch in Autumn 2017. The singer has previously collaborated with MAC Cosmetics, represented Viva Glam in 2014 and launched her own styling hair and makeup agency Fr8me last year. Her seven fragrances have generated around US$75 million in wholesale net shipments.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal toa  hgue and diverse global audience,” said David Suliteanu, CEO of Kendo, that also produces Marc Jacobs Beauty.